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Sporta Media were tasked with devising the date announcement strategy for the 2020 edition of the Aldar Properties Abu Dhabi T10.

The team developed a social led announcement strategy, which included a series of bold graphics and animations in line with the colour and excitement of T10 cricket.

Since the announcement was scheduled to take place during the COVID-19 lockdown, the team worked with key players to deliver media roundtables and engaging Q&As via Zoom and Instagram Live.

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